utorak, 11.01.2011.
Great Employees = Passionate Consumers
Companies spend millions of dollars each year identifying their brand, and then communicating their brand promise through various media.Employees are the primary "media" in the majority of brand contacts. Raise your hand if you think a majority of your employees understand your brand promise well enough to live it and articulate it clearly.Gallup research of 300,000 businesses indicates that 75% to 80% of your people are achieving much less and feeling far less enthusiastic about their work than.
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