subota, 08.01.2011.
Does your pharmaceutical product appeal to the doctors or to the patients?
Pharmaceutical brand owners have to consider three major groups in their marketing strategies: the physicians, healthcare payors and the consumers. Dependant upon who is making the purchasing decision, the branding has to be geared at the members of the appropriate group. The approach will differ if we are talking about or non- drugs and apart from this we find different situations in various countries. In many European countries for instance chemists still act as advis.
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