Despite all efforts to eradicate counterfeits goods, we receive thousands of e-mails every day advertising anything from luxury label replicas to phony life-saving medicines. Every city has a crowded black market. And ‘Fake’ is not merely limited to b-grade products: how many times have you seen a beautiful woman and wondered which parts were authentic? 'Fake’ has become one of the defining keywords of the current age, and Mind What You Wear is embracing the trend.