North America Plant-Based Milk Market: A 2025 Outlook

The North America Plant-Based Milk Market is experiencing remarkable growth, driven by increasing consumer awareness of health, environmental, and ethical considerations. As more individuals adopt vegan, vegetarian, and flexitarian diets, the demand for dairy alternatives has surged, positioning plant-based milk as a mainstream choice for many households.

Market Growth and Projections

In 2024, the North America Plant-Based Milk Market was valued at approximately USD 1,260.48 million, accounting for over 40% of the global plant-based milk revenue. Projections indicate that this market will continue its upward trajectory, with an estimated compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.

By 2030, the market is expected to reach a revenue of USD 7,208.3 million.

Key Drivers of Market Expansion

1. Health and Wellness Trends: Consumers are increasingly prioritizing health, leading to a shift away from traditional dairy products. Plant-based milks, often lower in cholesterol and saturated fats, appeal to health-conscious individuals.


2. Dietary Restrictions and Preferences: The rise in lactose intolerance and dairy allergies has propelled consumers toward plant-based alternatives. Additionally, ethical concerns about animal welfare and environmental sustainability are influencing dietary choices.


3. Product Innovation and Variety: Manufacturers are continually expanding their portfolios, offering a diverse range of plant-based milks derived from almonds, soy, oats, coconuts, and more. This variety caters to different taste preferences and nutritional needs.

Dominant Segments in the Market

• Almond Milk: Leading the market with a 38.30% share in 2023, almond milk's popularity stems from its versatility in culinary applications, including baking and confectionery.


• Refrigerated Milk Products: In 2023, refrigerated plant-based milks dominated the market with an 86.75% share, driven by consumer demand for fresh and convenient options.

Recent Developments Influencing the Market

In November 2024, Starbucks announced the elimination of the extra charge for plant-based milk alternatives in its U.S. and Canadian stores. This move, influenced by environmental and ethical considerations, is expected to encourage other food service providers to follow suit, further normalizing plant-based milks in mainstream consumption.

Challenges and Considerations

Despite the positive outlook, the plant-based milk industry faces challenges:

• Taste and Texture Preferences: Some consumers find plant-based milks' taste and texture different from dairy milk, which can affect adoption rates. Continuous product development aims to bridge this sensory gap.


• Price Competitiveness: Plant-based milks are often priced higher than dairy milk, which can be a barrier for price-sensitive consumers. However, as the market grows and production scales, prices are expected to become more competitive.

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Future Outlook

The North America Plant-Based Milk Market is poised for sustained growth through 2025 and beyond. Factors such as increasing health consciousness, environmental awareness, and product innovation will continue to drive consumer adoption. As major corporations embrace plant-based options and invest in marketing and distribution, plant-based milks are set to become a staple in North American diets.

For businesses and investors, this burgeoning market offers numerous opportunities. Staying attuned to consumer preferences, investing in research and development, and adopting competitive pricing strategies will be crucial for success in this dynamic landscape.

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