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utorak, 11.01.2011.

Glossary of Marketing Terms

Even if you have worked in marketing and public relations for years, you may not know the definition of every marketing term. Here's a brief listing of the most recent terms. 24/7 – 24 hours a day, 7 days a week. AOL – America Online. Benefit – How a particular feature will help a particular buyer. Bleed – Printing term meaning to be printed to go off the edge or edges of a page after trimming. Body copy – The main words in a brochure or ad. Brand - A logo, corporate image, or distinct p.

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