marbiagehasten

utorak, 11.01.2011.

Budget Marketing: Managing Your Marketing Money Wisely!

There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure.The feedback was 'Tom, that's one of the best glossy brochures I've seen!'But did it get me customers and help build my business? No! It was a pure ego trip.Now I know.

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