Quality public relations does something positive for
business, non-profit and association managers about the
behaviors of the key external “publics” that most affect
their operations. In other words, it alters individual
perception that leads to changed behaviors among their
really important outside audiences.In so doing, PR helps persuade those key external
audiences to the managers’ way of thinking, helping
move them to take actions that allow for managerial
success.The alternative to qu.
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