marbiagehasten

utorak, 11.01.2011.

Financial Planners, For Best Publicity Results, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he’s no expert. He may have started on the beat yesterday and not know a T-Bill from a municipal bond. Fill in any necessary gaps so that the reporter can grasp the significance and context of your story. Making ass.

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