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utorak, 11.01.2011.

Should You Publish in Print or Electronic Format - or Both?

Once you've decided to create a booklet or special report, you need to decide whether you will be offering the text in printed form or as an electronic download - or in both ways. Do not use your personal preferences or values as your sole criterion (e.g., "I like having something printed and substantial when I pay money for something" or "Anyone who doesn't understand that paper is obsolete isn't worth selling to"). Why not? It may turn out that your preferences aren't as widely shared as you.

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