Imagine spending the same amount of money on marketing and
performing the same amount of work to deliver your products
or services, but earning more money and keeping more after
your expenses. That's what happens when you institute
elite positioning for your business.With elite positioning, you are not any old accountant,
cabinetmaker, software maker or fitness trainer. You
deliver superiority or exclusivity and therefore charge
(and get!) more. Here are five ways to add an aura of
extraordin.
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