All about Lexus 300

srijeda, 22.07.2009.

Corporates affairs

As of 2009, Lexus Division for the Coordination of global product strategy involves Yasuhiko Ichihashi, senior officer, and Kiyotaka Ise, general manager of the Lexus Development Center in Japan. [101] [102] Ise, a managing officer of Toyota Motor Corporation executive, has previous General Manager Takeshi Yoshida, who was appointed senior managing director of Toyota in June 2007. [102] Other leaders include Lexus Japan Yoichiro Ichimaru, senior managing director of Lexus in Japan, sales and marketing, and Toshio Furutani, administration officer at the Lexus product planning and marketing department. [102]
In the United States, Lexus operation, led by Mark TEMPLIN, executive vice president and general manager of the U.S. Lexus division. [103] In Europe, Lexus operations is headed by Andy Pfeiffenberger, vice president of Lexus Europe. Lexus Japan headquarters are located in Toyota, Aichi, Japan. Companion Lexus design facilities are located in southern California [104] and Toyota, Aichi. [105]
Financial data Lexus transactions are not publicly disclosed. [106] However, the automotive analysts believe that the Lexus Division is making a disproportionate share of Toyota profits from its production and limited sales. [106] Interview with division officers, retired, that depending on sales volume, car-cycle of product development, and exchange rates, Lexus sales are more than half of the annual Toyota U.S. profits in some years. [106] In 2006, Interbrand Lexus entered the list of 100 Best Global Brands for the first time, an estimated brand value of nearly $ 3 billion a year. [107] In 2009, responding to industry-wide decline in sales, the U.S. Department of the leaders decided to raise the price incentives to match the competing brands in order to preserve profit margins rather than sales volume.

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Launch

In 1989, after a long development process involving 60 designers, 24 engineering teams, 1,400 engineers, 2,300 technicians, 220 support staff, about 450 samples, and more than $ 1 billion in costs, F1 project was completed. [21] The result was a flagship Lexus LS 400 has a unique design, which did not share the basic elements of the previous Toyota cars, with a new 4.0 liter V8 petrol engine and rear wheels. [22] [23] Testing sites for LS 400 included in the German Autobahn. [24]
In the LS 400 debuted in January 1989 at the North American International Auto Show in Detroit. [11] The following September, Lexus vehicles officially went on sale in the 81 new Lexus dealers in the United States [25] LS 400 was sold along with a smaller sister, Toyota Camry based ES 250. [24] The launch was marked by Lexus on Multimillion Dollar ad campaign in print and television media. [26] Lexus subsequently began to export to the United Kingdom, Switzerland, Canada and Australia, starting in 1990. [24] [27]
In the LS 400 was widely praised his calm, well-appointed and ergonomic interior, engine performance, quality, aerodynamics, fuel economy, as well as values, [24] [28], although it was criticized by some automotive column for the derivative and the laying of the suspension are too compromising ride comfort for handling. [11] [24] LS 400 debuted at the US $ 38,000 in the United States (in some markets, it was the price of the average six-cylinder Mercedes-Benz and BMW models) [29] and was evaluated by car and driver magazine as better than U.S. $ 63000 Mercedes-Benz 420 SEL and the US $ 55,000 BMW 735i in terms of ride, handling and performance. [30] LS 400 also has received major awards from the automotive publications, including Road Wheels magazine and journal. [31] [32] Lexus' debut is generally regarded as a major shock to the European Marques; BMW and Mercedes-Benz in the U.S. sales fell 29% and 19%, respectively, accusing the leadership of BMW Lexus of dumping in this market. [30]
In December 1989, Lexus has initiated the voluntary recall of all 8000 LS 400s sold to date, based on two customer complaints of defective electrical wiring and overheated brake light. [30] In the radical operation, which replaced the affected areas for all vehicles over a period of 20 days, Lexus sent technicians to pick up, repair and return of vehicles to customers free of charge, and also flew in personnel and renting garage space for owners in remote locations. [30] This response was high in media publications, and helped establish a marque in its early reputation for customer service. [33] [34] In 1990, during his first full year of sales, sold 63,594 Lexus LS 400 and ES 250 sedans in the United States [35] The vast majority of models are the LS. [35] By 1991, sales increased to 71,206 cars in the U.S. market, [35] Making Lexus country's best-selling luxury import. [36] [37] In the same year, Lexus obtained first place in JD Power study on initial vehicle quality, customer satisfaction, satisfaction and sales.

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The F1 project

In 1983, Toyota Chairman Eiji Toyoda called a secret meeting of the heads of companies, which he asked: "Can we create a luxury car with the problem of the best in the world?" [6] This question prompted Toyota to embark on the top-secret project code-named F1 ( "Flagship" + " 1 vehicle"). [7] F1 project, which finished product was finally, Lexus LS 400, aimed at developing a luxury car that would expand the Toyota product line, letting it take root in the premium segment and offering both longtime and new customers an elite product. [8] F1 project after the success of the Toyota Supra sports car and the luxury Toyota Cressida models [9]. Both Supra and Cressida were rear wheel drive cars with powerful engines 7M-GE/7M-GTE. The U.S. launch of the Acura marque to Honda three years prior to the Toyota also influenced his plans for the luxury division. [10] Around the same time, Nissan will make public plans to create its own luxury division, Infiniti, Mazda, as well as developing the Division suite, to be called Amati [11].
Toyota researchers visited the United States in May 1985 to conduct focus groups and market research on luxury consumer. [12] that summer, several F1 designers have rented a house in Laguna Beach, California to observe the lifestyles and tastes of American upper class consumers. [12] Toyota at the market research concluded that the individual brands and sales channels need to present its new luxury flagship, and plans to develop a new network of dealers in the U.S. market

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About Lexus 300

Lexus (Japanese:ěŻµąRekusasu?) Is a luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, where Lexus took the top is Maker sales of luxury cars, but the 2006 Lexus vehicles are sold in 68 countries and territories worldwide. In 2005, the Division has begun in Japan, became the first Japanese luxury car marque will be implemented in its domestic market. In the Lexus marque has already debuted in additional export markets through the separation of the current global expansion.
Lexus has arisen from a clandestine flagship sedan project which began in 1983. This work evolved into the original Lexus LS, which was the first vehicle to wear Lexus marque upon its launch in 1989. In the following years, Lexus added sedan, coupe, convertible and SUV models. In 2005, a hybrid version of the RX crossover debuted and more hybrid models have been subsequently submitted to the line Lexus. In 2007, Lexus launched its F marque performance division with the IS F sport sedan.
Since the beginning of the production car Lexus has consistently produced in Japan, with production centered in the Chubu and Kyushu regions, and in particular to Toyota in Tahara, Aichi, Chubu, and Miyata, Fukuoka, Kyushu plant. Assembly, the first Lexus built outside the country, in Ontario, Canada RX 330 production began in 2003. After the restructuring in the period from 2001 to 2005, Lexus operates his own design, engineering and manufacturing centers, are entirely responsible for the division of motor vehicles.
Since 1989, Lexus has developed a reputation for vehicle reliability and customer service, as measured by independent surveys. Consumer ratings firm JD Power and Associates has named Lexus the most reliable brand in the United States fourteen times, most recently in 2008 [1] on the basis of their vehicle reliability survey of more than 53,000 vehicle owners and problems experienced in the first three years of ownership. [2] [3] during 2008, Consumer Reports also named Lexus among the top five most reliable brands in its Annual Car Reliability Surveys of over one million vehicles in the United States

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