A website SEO audit is a basic requirement that any SEO strategy needs. Any real SEO expert should provide this type of service for his clients before anything else.

In this article, you will find all the parts that a website SEO audit must contain. There are several steps that a full audit needs to have. And they are all mandatory to ensure that the experts get all the information he needs to maximize the quality of the services he provides and the results they produce.

1. The First Step of a Website SEO Audit Must Be Business Analysis

Before anything else, an SEO professional must gain a basic understanding of your business. In many cases, experts already understand the industry their clients. But even in the same industry, there are many differences between companies. And a website SEO audit must find these differences.

There are 2 main tasks that the expert or SEO agency you work with should perform:

• The first one requires collaboration with you. The best place to get information about a business is from the ones that lead the company.
• The second task is to check the information he got and find out any relevant information that you may have unintentionally forgotten to mention.

There are many cases in which business owners do not know the effect of a piece of information on the SEO results, and they may not provide the said piece. So, a reliable SEO agency or expert should find these types of information.

2. Keywords Research Is the Second Step of a Website SEO Audit

After all the information about a business is found through a website SEO audit, the next step can begin. And that is keywords research. Keep in mind that SEO is a method centered around the keywords that will be chosen. So, this step also has massive importance in the process.

The main goal of an SEO expert is to find the keywords or key phrases that will have the best impact on the results produced by SEO. And the information obtained about a company is essential to make these decisions.

But before a decision is reached, there are a few other steps that must be considered. So, the first thing your SEO partner must do is to find all the potential keywords that will provide the most benefits for your business.

3. The SEO Expert Should Research the Competition of the Keywords

Knowing the top keywords that produce the best results in an industry is one thing. Making sure they fit the needs of your business is another. It's mandatory for a SEO expert to consider the competition over keywords before making any decisions.

Although you may want to compete for the best keywords, it may not be worth the investment. There are differences between companies and the results they get from SEO. And you may not want to invest a sum big enough to reach the top ranks in search engine result pages.

Using the information obtained from the first step, together with the research made for keywords and their competition, a reliable SEO agency or expert should be able to choose the best options for your company. Of course, it is your decision which keywords to use. But in most cases, you should listen to the advice given by your SEO partner.

4. A Technical Audit Is the Comes After the Keywords Are Chosen

The next step of the SEO audit must check the technical part of your website. Keep in mind that SEO must accomplish some goals to maximize the effectiveness of the services you use. And one of these goals is to ensure that all visitors to your website are satisfied.

The first step to accomplishing that goal is to ensure that your website works perfectly well. For this reason, the next part of the audit must check all the factors that may influence negatively the experience that visitors have on your site.

Many factors must be checked in this part of the process. Luckily, an SEO agency can make use of online tools that will not only make the process more efficient. But it will also increase the accuracy of these verifications.

What are the most influential technical factors?

Many factors can be considered influential. But there are indeed some of them with more importance than the others. One of which is the loading speed of your web pages. If they are too slow, the negative effects will be massive.

Another factor represents the access methods to your site. All the links used by your site must be checked. The bigger a site is the higher the chances that a link that does not work properly may appear.

5. Lastly, the SEO Expert Should Make a Report That Includes Solutions

After the SEO expert performed all the steps of the audit, there is one last thing that must be done. And that is the creation of the reports. And for this last step, there are some expectations that you should have from your SEO partner.

First, the reports made must be easy to understand. You should not require advanced SEO knowledge to be able to understand them. They must present all the issues found with your website and the recommendation for the keywords.

Second, the reports should also have sections that present and provides solutions for all the problems found. So, you can make use of this to optimize your website. But it will a lot more effective to use the services of an agency to do so.

Why would an SEO agency provide the solutions for free?

The answer to this question is quite easy to find and understand. Firstly, you need to know that all the SEO methods, tactics, and strategies can be found online. The best an agency can do is improve them to a certain extent and personalize their use for each client.

As a result, there is no reason for an agency to hide the solutions. So, the best alternative is to present them and make use of this opportunity to market their services. And that’s exactly what they do.

Most online businesses already know the importance of SEO nowadays. But they still have some lacks in their understandings. And one of the most dangerous ones is the fact that they underestimate the importance of an SEO audit. And every SEO company Australia should explain and properly use it.

Without a proper audit, even the best SEO company Australia won’t be able to produce top results for its clients. And here you can find out the reasons for which this service is one of the most important ones for every online business.

An SEO Audit Is Mandatory for Any New Collaboration

Regardless of the SEO done to your website in the past, an SEO audit is mandatory when you start a new collaboration with an SEO agency. Why? Because the agency needs to find out the current SEO state of your website. And this is the best method available to accomplish the task.

Without an audit, the agency can’t create a personalized SEO plan for your business. And that will prevent the maximization of the results produced by SEO. As a result, you should always expect an audit from a new SEO company you work with. And you may want to consider a new agency if the current one does not provide this service.

You should always use this as a method to test the capabilities of an agency. If it does not provide an audit before starting a long-term collaboration, then you should look for another one. You do not want to collaborate with an agency that does not have a complete understanding of your business.

The Audit Will Provide All the Information Needed by the SEO Company Australia

When an SEO company Australia starts a collaboration with a new client, it needs to find out a lot of information about the client’s business. And it must use that information to personalize its services based on the needs of its client. The purpose of this method is to maximize the results produced by the SEO agency

But the SEO audit is not the only way through which an agency should get the information it needs. It can also ask you, its client, questions that will reveal the information it needs. So, you should be prepared for this type of communication when you start a collaboration with an agency. Do not worry. It will ask basic questions such as the edge of your company, future plans, and expectations you may have from SEO.

What information can an audit provide?

There are many different pieces of information that an agency can get from an audit. It can find the top keywords useful for your business, the competition for these keywords, the current SEO state of your site, and even the methods that will produce the best results for your business.

But there are different types of audits. And not all of them are properly done by many agencies. So, you need to make sure that the agency you want to work in is reliable. Otherwise, you may not get the best results possible from the SEO efforts.

Why should you expect an SEO plan together with the audit?

A top agency will also provide a customized plan together with the SEO audit. And the plan should contain the solutions for the problems found in the audit as well as the long-term strategy for your site. This is a method that agencies use to showcase their capabilities and attract new clients.

An SEO Company Australia Can Use the Audit to Improve the SEO Strategy and Plans

Besides the first audit used at the beginning of a collaboration, a reliable SEO company Australia should provide audits regularly. Keep in mind that the SEO state and its needs will change. So, the strategy and the plans should do the same.

And audits are the best method that can help an agency detect the changes and the new needs of a website. Based on that information it should optimize the strategy and maximize the results it produces.

Without regular audits, the effectiveness of the current strategy will drop, and the SEO results you will get in the future will drop as well. To avoid this situation, you need to make sure that the agency you work with provides regular audits.

An SEO Audit Will Help You Know the Results Produced by the Agency

Besides the usefulness that an audit has for the agency to maximize the results it produces for you, it is also a wonderful method you can use to see the growth of your website and the capabilities of an agency.

Through the reports you will get from the agency, you can see the growth and benefits that your business got. So, you will be able to calculate the worth of your investments and the ROI produced by SEO.

You can at any time decide to stop or continue your collaboration with an agency based on the results you see in the reports. Of course, you can easily check these results using a search engine like Google. Doing that will help you find out if the results you got are true.

You Can Use an Audit to Determine the Level of an Agency

Before you start a long-term collaboration, you should make use of an audit to determine the skills of an agency. Luckily, most agencies provide a free audit even before you start to collaborate. And you should make use of it before you make your final decision.

Regular audits are also a good method to determine the effectiveness of the SEO services provided by the agency. They will reveal the performance of the agency and its capability to produce the same or better results in the future.

But if you want to properly make use of the opportunities provided by an audit, you need to learn at least the basics of SEO. otherwise, you may not be able to understand the reports regardless of how simple they are made.