Public exhibition without an audience

petak, 20.08.2010.

Public exhibition without an audience

CeBIT is still on course shrink. Economic crisis and strong competition from the IT fair to have stolen the show. The audience interest was low, compared to the previous year were 20 percent fewer visitors.

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The CeBIT 2009 show: The show is an exhibition especially for SMEs. Even the character of Congress has increased. But: Important segments of the high-tech industry, especially mobile communications companies and companies in the consumer feel at the Cebit not the right place and put on other shows.

"It was a big mistake that the Cebit has allowed the rise of Barcelona," criticized an industry insider. In Barcelona the last few years will take place just weeks before the Cebit the accuracy of the mobile industry, the Mobile World Congress, which has become the world's most important industry event. The Cebit-makers failed to take into account the growing importance of this segment account.

The mobile phone industry is so gone, and also in terms of entertainment does not play the Cebit, the first violin: In Germany IFA IFA is the leading exhibition dealing with the CES in Las Vegas an exciting head-to-head race for the slimmest TV and delivers sharpest images.

In a major Asian electronics company, which earlier this year not have a booth at the Cebit, said: "We have not reached at the Cebit our customers. At the IFA are the people because they are interested in, especially for television - and then see also the other products. "

In an international crisis year to consider the company precisely which trade shows are really necessary. The decision was often against the Cebit - this year there were only 4300 exhibitors, 20 percent less than in the previous year. The unlucky number 20 seems to be this year's Cebit about: This exhibition and visitors also shrank by 20 percent. Overall, just wanted to 400,000 visitors admired the new techniques.

Of course, hurts the decline, "said Ernst Raue, member of the German Cebit organizer Messe AG, at the close of the fair. Information on lost revenue, he did not, but the declines could make for delicate holes in the company's balance sheet. Rough yet moved to a positive conclusion: the Cebit is the rock in the surf, many companies are left Hanover with full order books.

The upheaval is under way: Stronger than ever, will the Cebit specialize in the following year on IT solutions for companies. At the same public appeal should booth for the professional world will suffer. The high-tech show is a shortened to five days then, Cebit-Sunday falls away - thus, the cost for the exhibitors continue to fall. The Cebit will return to its past as a business and convention and trade show. That will not happen automatically, is aware of the CeBIT organizers hope.

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Public exhibition without an audience, which is from laptopsparts.us

20.08.2010. u 08:46 • 0 Komentara • Print • #

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petak, 20.08.2010.

Public exhibition without an audience

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