The most substantial potential of Facebook is to build a prospect list out of visitors to your Facebook business page. The ability to communicate with contacts on your list makes it very easy to increase and expand your business.

Facebook advertising is targeted to Facebook users based on demographic information Facebook collects in their sign up process. Facebook marketing then becomes quite simple and ethical because people who respond to your ads get to choose to leave your page or "Like" your proposition. By choosing to like you a prospect agrees to consider what you have to offer.

Keyword research, placement and congruity along the click path from ad to sale is an important consideration in proving what you say is the same as what you mean. Satisfied customers mean fewer complaints and more complements. A lot of marketing tips are listed on Facebook's website itself.

The process begins with your profile which should be kept congruent as possible with your products and services. Building trust is essential because the nature of social media can influence positive or negative feedback. Always support your product or service with prompt, effective response to resolve issues or refund money.

Social networking sites can help you create profiles with ease. These are not regular profiles, but are a summary of who you are, what your business is all about and supporting relevant factors like awards and community service. This means that the power of Facebook can be increased by connecting it to a blog and other social sites like Twitter and Linked in.



Facebook is a social networking site built on the assumption people are willing to share personal information to connect with other people with similar interests. A business face can be somewhat less personal because it tends to represent the character of business not always the person(s) representing the business. In other words a business voice differs from a personal one.

All people are consumers but not all consumers are interested in your product or service. So basically Facebook is evolving to recognize that business is a part of personal interest but not all personal interests want to associate with business.

The distinction between person to person and business to person networking gets complicated when a business tries to market or sell directly to Facebook users who have no interest in what the business has to offer. The result of unsolicited contact is understandably considered spam. Just don't do it because the subtle difference between business to person and person to business can make or break your reputation.

Effective Facebook strategy must be focused on a person to business connection, not the other way around. There are 2 basic acceptable and effective ways to use Facebook for lead generation using a person to business method.

The first is Facebook advertising. User demographics collected by Facebook is a very compelling competitive advantage available to advertisers. Facebook ads are filtered by demographics and users preference to accept or block ads check out this.