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utorak, 11.01.2011.

Loose as in Goose

When writing anything, especially ad copy, how you convey your message and your words are what count. When you get down to it, isn't it all about what you say and how you say it? A good ad stands out from the crowd. The reader is compelled to take their time and actually read it, while quickly passing by the others. My position is that first, your ad copy must be short, to the point and have no spelling or syntax errors. Well, in a recent article, I goofed. I wrote - "I try to keep articles ar.

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