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utorak, 11.01.2011.

Is Your Web Copy "Plain Talk"?

It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.Forgetting about this training when you write web copy is one of the best thing you can possibly do, unless you’re selling to the academic community. And forgetting about it may not be as easy as you think.Do you write like you’re speaking to a friend across the table?Maybe even use a little slang, now & then?Or do you wor.

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