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utorak, 11.01.2011.

How to Hit the Public Relations Bullseye (the first time)

So, what IS a public relations bullseye? The public relations professional must modify somebody’s behavior if he or she is to hit that bullseye and earn a paycheck – everything else is a means to that end. Here’s why. In public relations, a bullseye can mean survival when it successfully changes the perceptions and, hence, the behaviors of certain groups of people important to the success of the organization. In other words, when those changes clearly meet the original behavior modification go.

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