Nike Partners With Louis Vuitton on Air Force 1 Sneakers
petak , 04.03.2022.PARIS — In an homage to hip-hop culture, Virgil Abloh has brought together his two biggest brand partners to create what is sure to be one of this year’s hottest sneaker collaborations: new versions of Nike’s iconic Air Force 1 trainers developed in tandem with Louis Vuitton.
The shoes, designed in 21 colorways, were unveiled on Thursday as part of Abloh’s spring 2022 men’s collection for the French luxury powerhouse, but additional details were scarce. Asked whether they would be made available for sale, Vuitton responded: “Stay tuned for more details.”
Images released by the brand showed green-and-white and blue-and-white versions of the sneaker, with the word “Air” in quote marks written on the sole, and the French word “Lacet” on the laces. The quote marks are a signature of Abloh’s brand Off-White, which has a highly successful collaboration with Nike.
The shoes feature a small neon green serrated tag on the side, and a label with the Louis Vuitton name and the Nike swoosh on the tongue. Vuitton has also created a neon orange sneaker trunk in monogram-embossed calf leather, with a 3D tag in orange leather with a white swoosh on top, as part of the collection.
Abloh began by reinventing 10 models of Nike sneakers for his initial “The Ten” project in 2017, and has kept up a steady pace of drops since then. Nike and Off-White have also developed clothing, including custom outfits for tennis champion Serena Williams.
In its “State of Luxury Consignment” data report earlier this year, resale site The RealReal picked Off-White x Nike sneakers as the top item to consign in 2021.
In the notes for the spring collection, revealed in a film called “Amen Break,” Vuitton said the partnership was inspired by the cover of the 1988 album “It Takes Two” by hip-hop duo Rob Base and DJ E-Z Rock. It shows E-Z Rock wearing a Nike Air Force 1 basketball trainer altered with a swoosh adorned in the LV monogram.
“The cover embodied the hip-hop community’s early practice of hacking together high fashion and sportswear, sidelining diverging brands with equal reverence. A cultural symbol in its own right, today the Nike Air Force 1 serves as an objet d’art emblematic of self-generated subcultural provenance,” Vuitton said.
The partnership comes on the heels of Dior’s highly successful collaboration last year with Nike’s Jordan Brand. Five million people registered for a chance to buy the limited-edition Air Jordan 1 OG Dior sneakers, although only 13,000 pairs of the coveted shoes were produced.
Vuitton helped ignite the luxury streetwear phenomenon with its landmark 2017 collaboration with cult New York skatewear brand Supreme, which sources said drummed up 100 million euros in business for the pair.
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John Geiger Countersues Nike in Air Force 1 Lookalike Lawsuit
The litigation between Nike and John Geiger over the designer’s Air Force 1 lookalike sneaker is escalating in California district court this week.
In a document filed Tuesday, Geiger’s attorneys countersued Nike’s lawsuit with their own claims, seeking to “invalidate and cancel” what the Geiger team argues are unenforceable trademarks. Throughout the 68-page document, Geiger responds to each statement made in Nike’s August 2021 amended complaint, which added the designer to an existing lawsuit against Los Angeles-based La La Land Production & Design Inc. In the amended suit from August, Nike claimed that Geiger’s GF-01 sneakers, which it says were made by La La Land Production, infringe on the trade dress of its own Air Force 1 design. Geiger says La La Land Production “merely created a GF-01 prototype based on the design Geiger provided” and is not involved in the manufacturing.
The crux of Geiger’s defense revolves around the pieces of the Air Force 1 which are protected by Nike’s trade dress registration, namely the exterior stitching, paneling, eyelets, and the ridge-patterned outsole. It cites recently released modified versions of the Air Force 1, like Travis Scott’s 2019 Cactus Jack collaboration, 2021’s Air Force 1 Experimental (which had its own share of legal issues), and a Serena Williams-inspired iteration as examples of Nike deviating from its own trade dress elements. Because of this, the counterclaim argues that Nike’s trade dress protections are essentially too vague.
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