KEIA KODAMA CREATES AIR FORCE 1 INSPIRED BY BLACK HAIR04.03.2022.
Content creator Keia Kodama brings her unique vision to a custom Air Force 1 Mid inspired by the Black hair experience. Appropriately dubbed the “Hair Force 1,” Kodama brilliantly applies braided hair to the shoe’s upper, honoring the rich legacy of braid styles that continue to drive current beauty trends.
No detail is spared on the Hair Force 1, with a Swoosh constructed of bamboo earrings and baby hair-inspired swoopes at the eye stays. The clever content supports the shoe, with Kodama modeling the pair in a beauty shop and even showcasing the customs packaged like braiding hair.
“For Black women, our hair is one of the common threads that has always been such a pivotal part of our journey,” the creative shares with HYPEBAE. “Our hair experience is part of our whole life experience and what bonds us together, forever. This sneaker was created to pay homage to the Black hair and beauty industry, from the kitchen beauticians, the Bronner Bros. trophy holders or the ‘I can do it myself’ slay gawds!”
Kodama showed off the Hair Force 1 in a video montage celebrating Black hair in all its forms — as a means of self-expression, as a community builder and as a way to amplify African heritage.