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The 2011 Report on Liquid-Suction Heat Exchangers and Refrigerant Liquid Receivers for Heat Transfer: World Market Segmentation by City

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

In what follows, I summarize the economic potential for the world's major cities for "liquid-suction heat exchangers and refrigerant liquid receivers for heat transfer" for the year 2011. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.

This is a marine EM receiver awaiting recovery. We deploy these systems with concrete anchors and they sit on the seafloor recording low frequency EM fields for a few days to weeks at a time. On the recovery cruise we send the instrument a coded acoustic signal that tells it to release its anchor and float to the surface.

At the ends of the yellow arms are silver-silver chloride electrodes that measure electric fields. In the central portion of the instrument are two magnetic induction coils for measuring dB/dt.

SWL Peter Testan, Radio News, Nov. 1924.

"Few radio enthusiasts are able to boast of such a complete assortment of Radio Receivers as adorns the radio room of Peter Testan, Jr., of 2123 Troy Ave., Brooklyn, N.Y. Some of the outfits in evidence are Super-Heterodynes, Neutrodynes and simple regenerative receivers. A switching arrangement makes it possible to instantly use any of the sets pictured."

This econometric study covers the world outlook for liquid-suction heat exchangers and refrigerant liquid receivers for heat transfer across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for liquid-suction heat exchangers and refrigerant liquid receivers for heat transfer. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.