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08.08.2007., srijeda

Online ads to overtake US newspapers

In the 2007 study, published on Tuesday, VSS forecasts that online advertising will grow by more than 21 per cent per year to reach $62bn in 2011, making it bigger than newspaper advertising, which is expected to total $60bn in 2011. Broadcast television and cable and satellite television combined will continue to take the biggest share of advertising dollars, and are forecast to reach $86bn in 2011... Already, some forecasters expect newspaper advertising to be overtaken by online spending in the UK and Sweden this year. Financial Times

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