The best tool you can use to find your site suitable key words is Google Adwords tool which contains a Key word tool.
You can let the tool to read your website content and choose the suitable key words for you (Website content option (recommended) ) or you write some key word that you think it fit in your site major (Descriptive words or phrases option).
The tool will generates some key words and give estimate average search volume in each word and the competition you may have if you used this word.
As a start I recommend you to use the words that have low competition (that means some of the site use the word or know about which will give some extra free visitors)
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