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The 30-Second Storyteller: The Art and Business of Directing Commercials (Aspiring Filmmaker's Library)

Imagine a job where you need to work only 10 days a year to make $100,000. A job that allows you to be a respected artist, a savvy craftsman, and a hip partygoer who hangs out with celebrities, superstars, and top models. No need to wear a tie and suit. No corporate office hours, and no supervising department heads checking your time card. At your command explosions occur, cars crash, helicopters swoop, and you are expected to spend a million dollars in a week or two. This job exists. It's called a commercial director, the creative mind behind the production of a TV spot. While being a commercial director may be one of the coolest jobs in the world, it's also one of the toughest jobs to get (and keep). The 30-Second Storyteller: The Art and Business of Directing Commercials teaches any filmmaker how to get work as a commercial director, how to navigate the pitfalls of production, and how to get clients to keep coming back to you for more. The book is not a textbook on directing -- plenty of other books cover that. Rather, The 30-Second Storyteller focuses on directorial challenges specifically related to creating a TV spot -- the techniques involved, the technologies of choice, and the obstacles that come between you and a successful career. It begins by teaching you how to get your foot in the door -- creating a spec reel, picking a specialty, getting signed with a production company, and successfully bidding for projects. It then covers the production of a commercial from preproduction through the shoot, all the way to finishing in post-production. Examples from a real-world commercial are utilized throughout to illustrate concepts. The book concludes with advice on obtaining work abroad, and making the jump from commercials to features, as TV ads are a training ground for Hollywood's next blockbuster director. Filmmakers like Ridley Scott, Michael Bay, David Fincher, Jonathan Glazer, Tarsem and Zack Snyder have all gotten their start in commercials.

What an event this was! Thanks to Brad Nix of Maxsell and Matt Fagioli
of Diamond Dwellings for putting this event together.
There were many informative panels and it was a pleasure to meet the
faces behind a lot of the blogs I have in my rss reader.
Judging by the turnout, customers should ne impressed with how many
web savvy real estate agents there are in our region.

It was a pleasure to meet you:
Mary Mcknight of Rsspieces (hilarious and a provided a wealth of
knowledge)

Rudy Bachraty of Trulia (I am joining Trulia Voices today)

Darren Clark of Softrealty.com (I am waiting for your wonderful IFC
solution)

L. Lane Bailey of C21 (great marketing niche)

Bob Stewart of Activerain.com ( great advice on web video and the flip
video camera is already ordered)

Very informative and I hope to attend many more.

A student uses a Flip video camera on Wednesday, March 2, 2011, to record the celebration at George Peabody Elementary School to dedicate a newly renovated library. (Official Dallas ISD photo by Todd Overman)

This official Dallas ISD photograph is being made available only for publication by the Dallas Independent School District, news organizations and/or for personal use printing by the subject(s) of the photograph. The photograph may not be manipulated in any way and may not be used in commercial or political materials, advertisements, e-mails, products, promotions that in any way suggests approval or endorsement of Dallas ISD or any of its staff acting on behalf of the district.

Color, black & white-Great commercials from televisionland of the 1950s and 1960s. Filled with nostalgia, you'll see over 2 hours of commercials for such products as Alpine Cigarettes, Micrin Mouthwash, Maypo Cereal, RCA Radios, Westinghouse Washing Machines, Chevy Cars, Lucky Strike Cigarettes, Old Virginia Jam, Hamm's Beer, Tide Detergent, Maxwell House Coffee, Skippy Peanut Butter, S.O.S. Pads, Pet Milk, Band-Aid Strips,Crest Toothpaste, County Fair Bread, Alka-Seltzer Tablets,Dristan Tablets, Goodyear Tires, Coke Soda, Bactine Skin Cream, and many more!

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