Pregled posta

Marketing

From Benny Diar: "My name is Benny, known in the graffiti world as Diar. I have been an artist my whole life. I started writing graffiti at the age of 11, and was an active writer until February 2008, when a bad car accident left me paralyzed from the neck down."

CLOUT teamed up with ELM Company, graphic designer Sammy Rodriguez and sign painter Sean Barton on a special benefit project to help raise some much needed funds for the medical costs, therapy, care and well being of the now paralyzed graffiti writer and artist Benny Diar. Benny was in a horrific car accident in February 2008 that left him paralyzed from the neck down. Medical problems from the accident almost killed him multiple times in the weeks following but has since pulled through. Benny still has serious medical problems occasionally arise but he has an incredible will to live and has been working very hard to regain as much of his life and independence as possible. Throughout his recovery, Benny has remained dedicated to art, exploring other mediums and has since started to use acrylics and paints using his mouth to control the brush. The Death Cheater logo was designed by Sammy and Sean Barton is behind the Benny Diar hand featured on back of the cap. Underneath the hat is a silver satin lining and a woven Original CLOUT logo label with some tape shared by both CLOUT and ELM Company.

Originally Julie and I were thinking a bedroom scene would match the look better, but we were unable to get a location. So in the studio, we setup 2 C-stands and got a bunch of $5 curtains from WalMart to line the background. In front of that we setup a table and covered it with a $20 satin sheet set from Ross. That was our basic fake bedroom set.

For lighting, the main light was a WL 800 with a medium softbox and grid. In front and below the table is a California Sunbounce silver mini reflector to add a little fill. Behind the backdrop is an AB800 with a blue gel firing straight into the curtains. Above the table is another AB800, fitted with a 20 degree gridspot and aimed towards the back of the model's hair.

Setup shot on my blog:
mizomi.blogspot.com

Canon 1DmkII 70-200mm L @ 125mm 1/250 @ f5.6