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HOTEL MARKETING MIX : MARKETING MIX

Hotel Marketing Mix : Dolphin Square Hotel Pimlico : Inn Hyde Park Hotel

Hotel Marketing Mix

marketing mix


Combining marketing elements, including advertising, promotional products, direct mail and public relations, into one cohesive mar­keting program.


A combination of factors that can be controlled by a company to influence consumers to purchase its products


The term "marketing mix" was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketing-mix". A prominent marketer, E.


The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.

hotel


A code word representing the letter H, used in radio communication


a building where travelers can pay for lodging and meals and other services


A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite


In French contexts an hotel particulier is an urban "private house" of a grand sort. Whereas an ordinary maison was built as part of a row, sharing party walls with the houses on either side and directly fronting on a street, an hotel particulier was often free-standing, and by the eighteenth


An establishment providing accommodations, meals, and other services for travelers and tourists