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Marketing

Gilding the Market: Luxury and Fashion in Fourteenth-Century Italy (The Middle Ages Series)

In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares.

Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion.

In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.

BEVERLY HILLS, Calif. -- The Rodeo Drive Concours d’Elegance will celebrate "The Art of Italian Motoring" on June 19, 2011. The annual event will take place as the country of Italy marks an important milestone with the 150th anniversary of the Unification of Italy. In celebration, Rodeo Drive will pay tribute to some of the most famous names in Italian design and lifestyle.

“The annual Father’s Day event will highlight a WORLD CLASS combination of automobiles, motorcycles and designers featuring Italian makes and models,” says Bruce Meyer, Chairman of the annual event. “We hope to curate the best selection of Alfa Romeo, Ferrari, Fiat, Lamborghini, Lancia and Maseratis from Southern California and the Western United States for this year’s tribute to Italy.”

Legendary Italian motorcycles are also invited to show including Ducati, Lambretta, Moto Guzzi and Vespa. The event will also feature Italy’s exquisite design companies, including vehicles designed by Bertoni, Frua, Ghia, Michelotti, Pininfarina, Touring and Zagato.

The Rodeo Drive Concours d’Elegance is an exclusive display of luxury automobiles set against the backdrop of world class Rodeo Drive boutiques. Celebrating the unique relationship between the automotive, fashion and entertainment industries, the spectacular car show is free and open to the public. An estimated 30,000 spectators from throughout Southern California attend the event. The first-ever Concours on Rodeo was held in conjunction with the world premiere of the Ferrari 348 Spider in 1993 and since has been named one of the “300 Unmissable Events & Festivals Around the World" by top travel publisher Frommer's.

With a unique mix of guests from car collectors to families and international visitors, the Rodeo Drive Concours d’Elegance continues to be one of Southern California’s top destinations each and every Father’s Day. The event is free and open to the public and presented by the Rodeo Drive Committee.

Nederland, Amsterdam , 10 december 2010.
De Miljonairfair 2010 in beurs congrescentrum Rai.
De Miljonair Fair heeft zich de afgelopen jaren ontwikkeld tot het meest exclusieve en toonaangevende 'Luxury Event' ter wereld. De Miljonair Fair is het podium voor de absolute top van het luxesegment: van onder andere kunst en antiek, bolides en sportauto's, jachten en sloepen, ambacht en design, horloges en juwelen, home entertainment, sound & vision tot reizen, hotels en resorts. De leading merken van Gassan Diamonds en de meest vooraanstaande automerken als Jaguar, Mercedes-Benz, Audi, Porsche en Alfa Romeo hebben ervoor gekozen om hun primeurs te presenteren op de VIP-night De Miljonair Fair is het evenement voor de sterren, zowel nationaal als internationaal. Van topsporters en captains of industry tot modeontwerpers, acteurs en actrices. Traditiegetrouw wordt de beurs op spectaculaire wijze geopend tijdens de VIP-night, die inmiddels Hollywoodachtige vormen heeft aangenomen.
De Miljonair Fair in Amsterdam heeft een recordaantal bezoekers getrokken. Het vijfdaagse evenement trok meer dan 53.000 mensen naar de RAI. Organisator Yves Gijrath maakte dat bekend.
De dames van American Express.
The Millionaire Fair is the event for the stars, both nationally and internationally. From top athletes and captains of industry to fashion designers, actors and actresses. Traditionally, the fair opened in spectacular Hollywood-style at the VIP night.

Owning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermes used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are introducing more affordable product lines, luxury fashion consumers are trading-down their wardrobes and high-street fashion brands like H&M and Zara are offering luxury style products at low prices and are advertising in high-end publications like Vogue. Consumers have more choice than ever before and are combining luxury fashion with high- street fashion items. In short the luxury fashion market is facing a threat from the mass market and has to deal with a more demanding and individualistic luxury fashion consumer than ever before. Luxury Fashion Management will examine these changes on the luxury fashion market and explores the implications of this new environment for the branding and marketing strategies of luxury fashion brands.