BRITISH AIRWAYS PENSION INVESTMENT MANAGEMENT

fundamentally, corporate and commercial entities conduct, through advertising and the media in general, a war on contentment.

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what happened to contentment?

why is it that so many of us are obsessed with constantly renewing the products we already have?

the new television, the new car, the new bathroom, the new kitchen, the new clothes?

contentment has been attacked.

contentment is constantly under attack.

every commercial entity, every business, every provider of services, every shop or point-of-sale
needs you to renew the products that you already have.

even if they are still entirely fit for purpose.

if you do not renew the products that you have, how can any commercial entity generate more profit?

to achieve the correct psychological environment that will oblige you [or coerce you] to renew products that you have, the commercial and corporate worlds have developed a potent tool to rob you entirely of any contentment.

this tool is called advertising.

fundamentally, advertising is nothing more than a war on contentment.

it exists to make the consumer generally and genuinely uneasy.

uneasy about their status, uneasy about the quality of their life, uneasy about their state of happiness, uneasy about their standing amongst peers.

advertising is tremendously successful in conducting the continuing war against contentment.

it is a worldwide force engineered to bring forth envy, jealousy and discontent.

this idea of the new somehow making you a fuller, more successful human being is a fable.

it is a lie.

and the lie is repeated day after day, minute after minute, year after year, time after time.

the idea of contentment is anathema to the commercial and corporate world.

as I do not watch television [DVD/DIV X documentaries being an exception, along with the occasional feature film] I feel free of that choking, smothering, pervasive ever present pressure of advertising.

having once dipped a toe into the world of advertising, I now come to think of it as a global disease.

at face value, it seems reasonably harmless, though once you start to consider the basic function of advertising, it suddenly becomes much more corrosive, much more insidious, and much more amoral.

do you need to buy that?

G

Advertising lies, corrupts and is mostly counter productive or an outlet for outright evil, depending on your perspective of course.