Marketing
Simple sports gestures
RUNNERS FAIR PLAY
Very little has been said about this…..On December 2, Basque athlete Iván Fernández Anaya was competing in a cross-country race in Burlada, Navarre. He was running second, some distance behind race leader Abel Mutai – bronze medalist in the 3,000-meter steeplechase at the London Olympics. As they entered the finishing straight, he saw the Kenyan runner – the certain winner of the race – mistakenly pull up about 10 meters before the finish, thinking he had already crossed the line.
Fernández Anaya quickly caught up with him, but instead of exploiting Mutai’s mistake to speed past and claim an unlikely victory, he stayed behind and, using gestures, guided the Kenyan to the line and let him cross first.
Ivan Fernandez Anaya, a Basque runner of 24 years who is considered an athlete with a big future (champion of Spain of 5,000 meters in promise category two years ago) said after the test:
“But even if they had told me that winning would have earned me a place in the Spanish team for the European championships, I wouldn’t have done it either. I also think that I have earned more of a name having done what I did than if I had won. And that is very important, because today, with the way things are in all circles, in soccer, in society, in politics, where it seems anything goes, a gesture of honesty goes down well.”
Izvor: http://christostriathlon1.wordpress.com/2013/01/18/runners-fair-play/
WHY ONE SIMPLE SPORTS GESTURE MATTERS SO MUCH
TORINO, Italy -- This Olympic story does not involve an American. Nor does it involve a sport most Americans watch, or play, or even care about.
That doesn't matter.
This Olympic story is about a Norwegian man, and a Canadian woman, and a simple, split-second act.
That does matter.
Cijeli tekst može se pročitati na originalnim stranicama:
ESPN, Simple sports gesture
TORINO, Italy -- This Olympic story does not involve an American. Nor does it involve a sport most Americans watch, or play, or even care about.
That doesn't matter.
This Olympic story is about a Norwegian man, and a Canadian woman, and a simple, split-second act.
That does matter.
Cijeli tekst može se pročitati na originalnim stranicama:
ESPN, Simple sports gesture
Post je objavljen 05.02.2013. u 10:34 sati.