Pregled posta

Marketing

Cartier wraps itself in a spectacular lighting scheme for the holiday season. Two pieces of red ribbon wrapping the entire building meet at a 14 foot wide LED bow, while two giant LED tiaras, each measuring 5-feet by 16-feet, sit above the two public entrances on 5th Avenue and 52nd Street. Designed by the London-based Metropolis Group of Companies, the display uses over 17,000 LEDs, including 2,340 red Luxeon LEDs from Lumileds in the ribbon, and 1000 white Luxeons in each tiara, with the remainder being a mixture of red and white 5mm LEDs from Plus Opto. The tiaras, each featuring 19 large "diamonds" fabricated from multi-faceted acrylic layers, are modeled on the famous authentic Cartier tiaras.

The Cartier Building, at 651 Fifth Avenue, stands in one of the last remaining mansion in midtown and the only of a complex of six residences. The former Morton F. Plant townhouse and the adjacent Edward and Frances Holbrook House, erected in 1905 by architects Robert W. Gibson and C.P.H. Gilbert, was converted, into a Cartier boutique in 1917, by architect William Welles Bosworth.

Morton F. Plant was a successful banker, yachtsman and owner of baseball teams who had purchased the property from William K. Vanderbilt, whose own mansion was diagonally across Fifth Avenue. Vanderbilt sold the property with the provision that it not be used for commercial purposes for at least 25 years. Plant grew to disdain the rapid commercial redevelopment of the neighbrohood, and when he chose to move uptown arranged an agreement between and Cartier's, which reportedly exchanged a valuable pearl necklace for the property.

The six-story, marble and granite, neo-Italian Renaissance-style palazzo underwent relatively few modifications for commercial use--adding an entrance and a sculpted clock on Fifth Avenue, as well as storefront windows designed to fit in with the original facing. At the Christmas holiday season, Cartier wraps the building in a large, red bow-tied ribbon.

Cartier, a reknown jeweler and watchmaker, was founded in Paris in 1847 by Louis-Francois Cartier and is currently a subsidiary of Compagnie Financiere Richemont SA. His son Pierre Cartier established the New York branch in 1909. In 1904, they crafted the first practical wristwatch, the Santos, and were celebrated for the infamous ""Bestiary," best illustrated by the famous Panthere brooch of the 1940s created for Wallis Simpson. Other Cartier innovations include the legendary mystery clock and exotic orientalist Art Deco designs, including the daringly colourful "Tutti Frutti" jewels.

The Morton and Nellie Plant House and the Edward and Frances Holbrook House were designated landmarks by the New York City Landmarks Preservation Commission in 1970.

The Cartier Building, at 651 Fifth Avenue, stands in one of the last remaining mansion in midtown and the only of a complex of six residences. The former Morton F. Plant townhouse and the adjacent Edward and Frances Holbrook House, erected in 1905 by architects Robert W. Gibson and C.P.H. Gilbert, was converted, into a Cartier boutique in 1917, by architect William Welles Bosworth.

Morton F. Plant was a successful banker, yachtsman and owner of baseball teams who had purchased the property from William K. Vanderbilt, whose own mansion was diagonally across Fifth Avenue. Vanderbilt sold the property with the provision that it not be used for commercial purposes for at least 25 years. Plant grew to disdain the rapid commercial redevelopment of the neighbrohood, and when he chose to move uptown arranged an agreement between and Cartier's, which reportedly exchanged a valuable pearl necklace for the property.

The six-story, marble and granite, neo-Italian Renaissance-style palazzo underwent relatively few modifications for commercial use--adding an entrance and a sculpted clock on Fifth Avenue, as well as storefront windows designed to fit in with the original facing. At the Christmas holiday season, Cartier wraps the building in a large, red bow-tied ribbon.

Cartier, a reknown jeweler and watchmaker, was founded in Paris in 1847 by Louis-Francois Cartier and is currently a subsidiary of Compagnie Financiere Richemont SA. His son Pierre Cartier established the New York branch in 1909. In 1904, they crafted the first practical wristwatch, the Santos, and were celebrated for the infamous ""Bestiary," best illustrated by the famous Panthere brooch of the 1940s created for Wallis Simpson. Other Cartier innovations include the legendary mystery clock and exotic orientalist Art Deco designs, including the daringly colourful "Tutti Frutti" jewels.

The Morton and Nellie Plant House and the Edward and Frances Holbrook House were designated landmarks by the New York City Landmarks Preservation Commission in 1970.