Marketing
It is all about horses...
And finally some words for those that are really interested in horse riding. If we ignore Britons, that consider camel races at dawn as first-class social event and go there dressed like they are going to Vienna Opera as a part of their sub-culture, others are standing for hours next to the dirt fence and yelling even during the warm-up...
Despite the sponsor was Emirates Airlines, it didn't impact the scedule and everything was going perfect like Swiss watch. Few minutes before the race start all horses are in their boxes. Unfortunately, we could see that only on the screen, as the start is on the furthest part of the course, so that finish can be in front of grand stand...
But, paparazzi blogers reached that place as well...
The horse fans are concentrated to every meter of the race. The beginning is visible only on the screen, as the horses are far away...
...until they reach final 300 yards. This is the best place for observing because under this angle you can still see something...
...but when you are in line, you can't see anything as they are too fast. Especially if you are with Barbara, and "her" horse is winning and she is jumping over you celebrating the victory. Further, if the horse belongs to sheiks of Dubai, the happiness in finishing arena cannot be described...
Now come the helping personnel: thay are taking the horse, and jockey is taking the prize. In last race the winner got two milions of dollars. The sixth took just one hundred thousands...
I
...of which just small part goes to jockey, as majority will go to owner. There are no statisctics about jockeys, everything is about horses, although I saw that some jockeys were in more than 3 races, but nobody paid attention on their outcome. But for the horses we could read everything: mother, father, gradfather, number of nails in horse-shoe...
It would be nice if someone who visits those races in Europe can compare this with Europe and put some comments...
Post je objavljen 04.04.2006. u 23:32 sati.