HOTEL MARKETING MIX : MARKETING MIX
Hotel Marketing Mix : Dolphin Square Hotel Pimlico : Inn Hyde Park Hotel
Hotel Marketing Mix
- Combining marketing elements, including advertising, promotional products, direct mail and public relations, into one cohesive marketing program.
- A combination of factors that can be controlled by a company to influence consumers to purchase its products
- The term "marketing mix" was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketing-mix". A prominent marketer, E.
- The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.
- A code word representing the letter H, used in radio communication
- a building where travelers can pay for lodging and meals and other services
- A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite
- In French contexts an hotel particulier is an urban "private house" of a grand sort. Whereas an ordinary maison was built as part of a row, sharing party walls with the houses on either side and directly fronting on a street, an hotel particulier was often free-standing, and by the eighteenth
- An establishment providing accommodations, meals, and other services for travelers and tourists
A Lesson in Hospitality Marketing
A stack of go-here type of cards at a hotel in Helsinki. See which three have actually had ANY interest from visitors?
Yes, the 1st, 2nd and 5th on the bottom row. 1st one is about local flavors dining, clearly stated. 2nd is grill & chill, universal feelgood comfort food. 5th is a specialty, the Arctic Ice Bar.
What's good about all of them?
Clarity of concept, high impact colors and layout, and ONE appealing option each, with clear instructions how to get there.
Not too hard... is it?
breakfast - hotel ovest
A buffet conceived for starting the day in the best of manners, offering fresh, genuine products selected from among the best-known on the market. Soft background music mixes every morning with the aroma of fresh-ground coffee to transform the breakfast rite into an appointment not to be missed.
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03.11.2011. u 18:35 •