Marketing
How are you promoting TripleClicks to prospective ECAs?
I just had an AHA! moment. The question is not asking how you present the ECA program, but it does ask how you describe TripleClicks to prospective participants in the ECA program.
They want to know what it is, what's in it for them, what they will get out of it, what it costs, what they have to do, and will it be worth their time. But their first question will be what is it?
In the past, I have gone to great lengths and costs to promote the ECA program. I bought the TC business letterhead stationery and letterhead envelopes. I wrote out a friendly letter describing TripleClicks and the ECA program and why it would be good for each of them. Then I put in a ECA brochure and a Gift Card, mailed it off. All together it cost about $5 each.
What I did wrong was I did not personally follow up with each business. I also confused the main idea of referring an ECA with gaining a PRM. I tried to get two bangs for my buck. And I got nothing.
What I did do right was describe TripleClicks in a way they understood. Just saying that it is an online web-site to buy and sell products does not do it justice.I tell them that it is like a giant shopping mall where different vendors are encouraged to offer all sorts of products and that even private individuals are encouraged to sell used items in great shape. I tell them that TC is the marketing partner of SFI, an affiliate online marketing opportunity where a million affiliates get special credit for buying products and for selling products by advertising them. And that I have been a member and worked with TC for _years.
I tell them that their cost is minimal, including that amount they pay covers the maintenance of their free web page, the administration of the order taking, payments, and seller notifications. The only cost to them is that 15% of the sales. They have unlimited ads and years of membership.
This year I will meet retailers face to face and do follow ups. I will give them an ECA brochure until all of mine are used and then switch to whatever SFI is coming out with. I will not waver off the ECA purpose until I am sure the retailer will not be referred.
Post je objavljen 20.08.2017. u 14:28 sati.