Pregled posta

Marketing

The 2011-2016 Outlook for Cables and Leads for Medical Equipment in India

This econometric study covers the latent demand outlook for cables and leads for medical equipment across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,000 cities in India. For each city in question, the percent share the city is of it's state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-a-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for cables and leads for medical equipment. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for cables and leads for medical equipment in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Joel Schwartz
Senior Vice President and General Manager,
Common Storage Platform Operations
EMC Corporation

Joel Schwartz is Senior Vice President and General Manager, Common Storage Platform Operations at EMC Corporation. With 2009 revenues of $14.0 billion, and approximately 43,000 employees worldwide, EMC is the world leader in products, services and solutions for information storage and management that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle.

Mr. Schwartz is responsible for the overall strategic direction and development of all of EMC’s hardware platforms as well as EMC’s Consumer/Small Business Products Division (includes the Iomega Division) and Global Development initiatives. In his Global Development role, he initiated EMC’s development activities in Brazil, India, Russia, China, Singapore, and Mexico. Mr. Schwartz also has Business and New Market development responsibilities for the EMC Storage Division.

Mr. Schwartz joined EMC in 1999 from Data General Corporation where he served as the Senior Vice President and General Manager of the CLARiiON Division as well as Vice President, Worldwide Sales and Marketing. At EMC, under Mr. Schwartz, annual sales for the CLARiiON Division grew from $500M to $2B in five years. Mr. Schwartz was also the senior EMC executive responsible for the Dell/EMC relationship.

Prior to joining Data General, Schwartz was President of Polygen Corporation and also held various General Manager and Marketing/Sales management positions at Digital Equipment Corporation.

Schwartz is a member of the board of directors of LifeImage, an early stage, Boston-based company designing solutions for sharing patients’ medical imaging information. He is also a member of the board of directors of The Finca Vigia Foundation, a non-profit organization working to preserve Ernest Hemingway’s legacy in Cuba.

Schwartz holds a BSEE and MSEE from Case Western Reserve University and also attended the Executive Management Program at Stanford University.

Joel Schwartz is Senior Vice President and General Manager, Common Storage Platform Operations at EMC Corporation. With 2009 revenues of $14.0 billion, and approximately 43,000 employees worldwide, EMC is the world leader in products, services and solutions for information storage and management that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle.

Mr. Schwartz is responsible for the overall strategic direction and development of all of EMC’s hardware platforms as well as EMC’s Consumer/Small Business Products Division (includes the Iomega Division) and Global Development initiatives. In his Global Development role, he initiated EMC’s development activities in Brazil, India, Russia, China, Singapore, and Mexico. Mr. Schwartz also has Business and New Market development responsibilities for the EMC Storage Division.

Mr. Schwartz joined EMC in 1999 from Data General Corporation where he served as the Senior Vice President and General Manager of the CLARiiON Division as well as Vice President, Worldwide Sales and Marketing. At EMC, under Mr. Schwartz, annual sales for the CLARiiON Division grew from $500M to $2B in five years. Mr. Schwartz was also the senior EMC executive responsible for the Dell/EMC relationship.

Prior to joining Data General, Schwartz was President of Polygen Corporation and also held various General Manager and Marketing/Sales management positions at Digital Equipment Corporation.

Schwartz is a member of the board of directors of LifeImage, an early stage, Boston-based company designing solutions for sharing patients’ medical imaging information. He is also a member of the board of directors of The Finca Vigia Foundation, a non-profit organization working to preserve Ernest Hemingway’s legacy in Cuba.

Schwartz holds a BSEE and MSEE from Case Western Reserve University and also attended the Executive Management Program at Stanford University.

On the demand side, exporters and strategic planners focusing on electro-diagnostic equipment in India face a number of questions. Which countries are supplying electro-diagnostic equipment to India? How important is India compared to others in terms of the entire global and regional market? How much do the imports of electro-diagnostic equipment vary from one country of origin to another in India? On the supply side, India also exports electro-diagnostic equipment. Which countries receive the most exports from India? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for electro-diagnostic equipment in India. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for electro-diagnostic equipment for those countries serving India via exports, or supplying from India via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where India fits into the world market for imported and exported electro-diagnostic equipment. The total level of imports and exports on a worldwide basis, and those for India in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that India is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize India compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.