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Marketing

Tata: The Evolution of a Corporate Brand

A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world s first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

The Lesser Flamingo is the smallest flamingo. They generally weigh 2.0 kg, are about 1 meter long, stand 1 meter tall, and have a wingspan of 1 meter.

This species feeds primarily on Spirulina, a cyanobacteria which grows only in very alkaline lakes. Although blue-green in colour, the bacteria contains the photosynthetic pigments that gives the birds their pink colour. Their deep bill is specialised for filtering tiny food items.

Lesser Flamingos are predated on by a variety of species including Marabou Storks, baboons, African Fish Eagles and jackals.

Like all flamingos, they lay a single chalky white egg on mounds they build of mud. Chicks join creches soon after hatching, sometimes numbering over a hundred thousand individuals. The creches are marshalled by a few adult birds who lead them by foot to fresh water, a journey that can reach over 32 km.

Despite being the most numerous species of flamingo, it is classified as near-threatened due to its declining population and the low number of breeding sites, some of which are threatened by human activities.

The population in the two key east African lakes, Nakuru and Bogoria, have been adversely affected in recent years by suspected heavy metal poisoning, while its primary African breeding area in Lake Natron is currently under threat by a proposed soda ash plant by Tata Chemicals. The only breeding site in South Africa, situated at Kamfers Dam, is threathened by pollution and encroaching development.

tata sumo 1996 model
owner sajan manohar
sajanxl@gmail.com
scompany_galaxy@yahoo.com
modification cost 1.5 lakhs

When Jamsetji Tata started a trading firm in 1868, few could have guessed that he was also opening an important chapter in the making of modern India. Jamsetji saw that the three keys to India's industrial development were steel, hydroelectric power, and technical education and research. A century and a half later, the Tatas can claim with justice to have lived up to the vision of their founder. But the road to success has never been smooth. Appearing for the first time in this edition is the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. The Creation of Wealth is R.M. Lala's best-selling account of how the Tatas have been at the forefront in the making of the Indian nation not just by their phenomenal achievements as industrialists and entrepreneurs but also by their signal contributions in areas like factory reforms, labour and social welfare, medical research, higher education, culture and arts, and rural development.