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Marketing

Big-Time Sports in American Universities

For almost a century, big-time college sport has been a wildly popular but consistently problematic part of American higher education. The challenges it poses to traditional academic values have been recognized from the start, but they have grown more ominous in recent decades, as cable television has become ubiquitous, commercial opportunities have proliferated and athletic budgets have ballooned. Drawing on new research findings, this book takes a fresh look at the role of commercial sports in American universities. It shows that, rather than being the inconsequential student activity that universities often imply that it is, big-time sport has become a core function of the universities that engage in it. For this reason, the book takes this function seriously and presents evidence necessary for a constructive perspective about its value. Although big-time sport surely creates worrying conflicts in values, it also brings with it some surprising positive consequences.

For almost a century, big-time college sport has been a wildly popular but consistently problematic part of American higher education. The challenges it poses to traditional academic values have been recognized from the start, but they have grown more ominous in recent decades, as cable television has become ubiquitous, commercial opportunities have proliferated and athletic budgets have ballooned. Drawing on new research findings, this book takes a fresh look at the role of commercial sports in American universities. It shows that, rather than being the inconsequential student activity that universities often imply that it is, big-time sport has become a core function of the universities that engage in it. For this reason, the book takes this function seriously and presents evidence necessary for a constructive perspective about its value. Although big-time sport surely creates worrying conflicts in values, it also brings with it some surprising positive consequences.

Employees sew clothing for the Mortex textile mill in Wendell, North Carolina. Mortex produces clothing for school, college and university athletic teams under the Eagle USA label. Mortex was able to secure an American Recovery and Reinvestment Act funding from the United States Department of Agriculture, Rural Development, Business and Industry Guaranteed Loan in order to meet financial obligations. Over six hundred people in Nash, Johnson and Eastern Wake counties in North Carolina still have jobs because of provisions in the stimulus package that allowed the underwriting of this loan.

Free T-shirts are awesome, but free T-shirts printed on American Apparel are even better. I got this from a Canadian University Press (CUP) conference in Vancouver, and it has the names of all the members newspaper affiliated with CUP on it.

It got paint all over from when I helped paint the office of the newspaper which sent me there. So that's kind of pleasant and full circle.