Pregled posta

Marketing

The 2011-2016 World Outlook for Public Building Folding Tables Excluding Bar, Bowling Center, Cafeteria, Library, Restaurant, and School Folding Tables

This econometric study covers the world outlook for public building folding tables excluding bar, bowling center, cafeteria, library, restaurant, and school folding tables across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for public building folding tables excluding bar, bowling center, cafeteria, library, restaurant, and school folding tables. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

Samuel White's School Hanham 1920s.

Life in Hanham and Mount Hill after the General Strike of 1926 by Jack Bateman

One month after the Hanham Pit was closed, a General Strike was called protesting at pay and working conditions in the country as a whole. Jack Bateman tells of the impact of the strike in Hanham, and of the relief when it was over:

Before the strike, the atmosphere was gloom. Men stood about on street corners, hands in their pockets, shoulders drooped, shoes or boots unlaced, no interest in anything. Women in long black dresses looked for work scrubbing stone floors and collecting sticks for the fire. There was no gas or electricity in those days; they hung around the coal tip picking up small coal that fell from the pit head.

Men came over from South Wales in small groups, about four to six in number. They walked the High Street in the gutter in single file, singing. The last one had his cap in his hand, hoping for a few coppers to get a pint. Things were much worse in Wales than in Hanham.

My mother, by today's standards, was an intellectual. She took me to hear breakaway preachers who were speaking in Crew's Hole or Conham Valley, denouncing the conditions. They could not do this openly or they would upset the Church. They carried their pulpits with them. These were wooden fold-up affairs, like a painter and decorator's steps two steps up and a flat top. It was very left-wing, against the bosses who wielded such power over their workers. Although he spread the 'cloth' on his makeshift pulpit, he was not recognised by the Church.

Harry Pollitt was a labour spokesman, leader of the strike and very left-wing. My mother, sister and I went on the tram car to the Downs at Blackboy Hill. Hundreds of people were there. Police on horseback broke up the meeting. The police riders had spikes on their helmets, the horses had a spike in their Blaze head-harness.

Factories began to open with invitations for the men to return to work at Kleen-e-ze, Douglas, the motorcycle manufacturers, the quarries and the mines. The rivulets of prosperity overflowed into the back lanes of Hanham. Women left the drudgery of the big houses where they were employed as skivvies. Signs went up in their windows; 'Poultry cleaned and dressed ready for the table', 'Harness made of leather for goat and dog carts', 'Silk Dress Hats', 'Bridal Outfits', 'Pickled walnuts, chutney'.

The village had become free. The strike had produced great politicians and Church leaders, household names today. Everywhere buzzed with an excitement that was to be short-lived.

Personally, I was doing well after school. I went strawberry minding, driving the birds off the fruit. I used a rattle or two empty biscuit tins. I brought my first cycle from Halfords at one shilling and three pence a week. Later I changed my job for more money. I bought a two-stroke Francis Barnet at Five shillings a week. Hanham was booming.

The ladies got rid of their black dresses for silk and cottons. The men had more money and better living standards. Gone were those depressing years.

Say hello to the BriefDesk.™

Half briefcase, half lapdesk, this hinged contraption has dry-erase whiteboard surface on the inside, pencil holders on the outside, and strap handles. Turned inside-out, it provides a slanted "drafting table, great for drawing and taking notes. Set at the edge of the table with one side hanging down, it provides a "modesty panel" for women in short skirts; unfolded and up-ended, it provides privacy panels--an instant cubicle. Folded inside-out, the whiteboard surface can be used as an instant, easily changeable sign, great for sports events, class projects, and protests (great for college students!). And of course, it functions as both a briefcase for carrying books and a lapdesk when no other writing surfaces are available.

Thing was pretty damn versatile! One of my teammates (this was a project for our Sociology course) whipped up this prototype over a weekend, and genius was born.

While our builder got to keep it, I wouldn't mind putting together one of these contraptions for myself sometime. It's handy!

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

In what follows, I summarize the economic potential for the world's major cities for "public building folding tables excluding bar, bowling center, cafeteria, library, restaurant, and school folding tables" for the year 2009. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.