Marketing
RIHANNNA 2008
RIHANNA’S GUCCI NEW MODEL
Rihanna has been named as Gucci spokesperson for its new Tattoo Heart accessory collection. The singer is praised for being a symbol of beauty and talent. “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic,” says Gucci creative director Frida Giannini. Rihanna is happy to be the new face of the exclusive firm, “I’m so proud when I see it because I would never have thought, in a million years, that I’d be a spokesperson for Gucci. It’s such a massive brand.” She adds, “I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like its our duty to make it a better place if we can.” Twenty-five percent of sales from the collection will be go to UNICEF.
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1.12.2008. studio nenadtv
Post je objavljen 01.12.2008. u 22:17 sati.