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Online ads to overtake US newspapers

In the 2007 study, published on Tuesday, VSS forecasts that online advertising will grow by more than 21 per cent per year to reach $62bn in 2011, making it bigger than newspaper advertising, which is expected to total $60bn in 2011. Broadcast television and cable and satellite television combined will continue to take the biggest share of advertising dollars, and are forecast to reach $86bn in 2011... Already, some forecasters expect newspaper advertising to be overtaken by online spending in the UK and Sweden this year. Financial Times

Post je objavljen 08.08.2007. u 10:49 sati.