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Marketing

I nas će učipiti...ne samo životinje...




Ne znam koliko ste upoznati sa spravicom zvanom VeriChip. U zadnjih 5-6 godina dosta se o njemu "šuškalo", a od prošle godine ima i svoju službenu stranicu (4VeriChip).

Postoji dosta podataka o njemu na internetu, no za one kojima se ne da tražiti...evo ukratko...



The Associated Press
Updated: 6:38 p.m. ET Oct. 13, 2004
WASHINGTON - Medical milestone or privacy invasion? A tiny computer chip approved Wednesday for implantation in a patient’s arm can speed vital information about a patient’s medical history to doctors and hospitals. But critics warn that it could open new ways to imperil the confidentiality of medical records.

The Food and Drug Administration said Wednesday that Applied Digital Solutions of Delray Beach, Fla., could market the VeriChip, an implantable computer chip about the size of a grain of rice, for medical purposes.

With the pinch of a syringe, the microchip is inserted under the skin in a procedure that takes less than 20 minutes and leaves no stitches. Silently and invisibly, the dormant chip stores a code that releases patient-specific information when a scanner passes over it.

Think UPC code. The identifier, emblazoned on a food item, brings up its name and price on the cashier’s screen.

Chip's dual uses raise alarm

The VeriChip itself contains no medical records, just codes that can be scanned, and revealed, in a doctor’s office or hospital. With that code, the health providers can unlock that portion of a secure database that holds that person’s medical information, including allergies and prior treatment. The electronic database, not the chip, would be updated with each medical visit.

The microchips have already been implanted in 1 million pets. But the chip’s possible dual use for tracking people’s movements — as well as speeding delivery of their medical information to emergency rooms — has raised alarm.

“If privacy protections aren’t built in at the outset, there could be harmful consequences for patients,” said Emily Stewart, a policy analyst at the Health Privacy Project.



...no, kažu neki drugi...



VeriChip is an implantable, 12mm by 2.1mm radio frequency device about the size of the point of a typical ballpoint pen. Each VeriChip will contain a unique identification number and other critical data. Utilizing an external scanner, radio frequency energy passes through the skin energizing the dormant VeriChip, which then emits a radio frequency signal transmitting the identification number and other data contained in the VeriChip. The scanner will display the identification number, but the VeriChip data can also be transmitted, via telephone or the Internet, to an FDA compliant, secure data-storage site. It will then be accessible by authorized personnel. Inserting the VeriChip device is a simple procedure performed in an outpatient, office setting. It requires only local anesthesia, a tiny incision and perhaps a small adhesive bandage. Sutures are not necessary.


...a malo SF-a?...


1. it will be a man's number

2. no one will be able to buy anything without it

3. no one will be able to sell without it

4. those refusing it will be seen "enemies of mankind"

5. it can be implanted in the right hand or the forehead









....pa sad nek si mi mislimo... ;)

Post je objavljen 27.06.2005. u 23:22 sati.