Nigerian Celebs & Brand Promotion

nedjelja , 06.12.2015.

Various Blue Chip companies in Nigeria, operating in diverse spheres for instance Manufacturing, Telecoms, Banking, Consumer services are bobbing up with fresh concepts that may put them before their rivals.

As per Naija Gist The post Independent epoch (1960 till date) has witnessed the continuous influx of companies both local and International to the marketing arena, planning to compete from the Nigerian open market Championship. Annually event held which often companies products/services thrived essentially the absolute most from the Nigerian Market.


Their performances were rated from the earnings posted through the Companies Annual General Meetings. Several who started the race at its inception remain in contention for the golden prize, while their counterparts have fallen along the way side.

Your competition to dominate the Nigerian market keeps growing tougher with every passing year, and corporations have deployed various marketing strategies "in and from the box" in the bid to steal industry. For example the standard usage of promos by companies luring customers to buy their items and eventually wining whooping monetary rewards in addition to selection of consolation prizes, game shows/lottery, where juicy monetary packages are shared by customers who participate and obey stipulated instructions have grown to be rampant.



These'over flogged marketing strategies ', have propelled several to appear towards direction with the celebrities (in particular those within the Entertainment circuit) to invoke a Sales- Reload necessary to thrust them far before their competitors. Within the eyes of people, celebrities have emerged such as a rare unique form of Homosapiens who move about having an aura of greatness, and share the golden touch in a position to transforming the conventional into extra-ordinary inside a splitting second inside their respective chosen career.



They develop the capacity to keep ones eyes riveted in their mind, igniting the star struck syndrome on the fans. They easily stir up excitement in the crowd with some cringing their necks much towards the nerves discomfort, in a bid to catch a glance at them.

This phenomenon is better described during live concerts done by popular artistes when the crowd adopts a frenzy, utilizing the babes obviously screaming their names(should they be guys) and shouting "I Adore you X", amazingly shedding tears, and infrequently fainting or nearly fainting at the slightest physical experience of the celebrities or else.



The posters of the great women and men who wield the financial wands inside their hands are kissed and spoken with by their fans who may ask them to hung inside a corner of those rooms, and dream endlessly regarding how good they may are already together, profess their undying fascination using them, adoring, idolizing them, thereby provoking the wonderful Lord to jealousy.

Celebrities by reason of those popularity naturally develop the opportunity to influence consumers to swap loyalty on the endorsed brands, making such adverts to linger continually inside their memory data banks. On the wider pedestal, celebrities like James Earl Jones endorsed "CNN", Catherine Zeta- Jones "Elizabeth Arden", and Pepsi has continually used International best rated footballers and artistes to market its brand.



In Nigeria, the notion of using celebrities to promote various brands are at its lowest ebb right before 2007. Advertising companies for the pay roll of rival companies delightfully used "Unknown faces" to lure potential prospects into acquiring the merchandise being projected or to steadfastly keep up customers loyalty or initiate a cross carpeting on the standby time with the displayed products, within the Electronic media(dominantly TV).

4 Logic behind why CELEBRITIES WERE HARDLY Used to PROMOTE BRANDS BACK IN THE DAYS 1. IGNORANCE: Most Advertising practitioners just weren't conversant with all the current notion of using celebrities to market the brands. These were hired to easily advertise, showcase the goods of the clients to viewers, they can did.



These were not deeply related to any online strategy to out do brands from rival companies. 2. INDIFFERENCE: Several quite indifferent, adopted a lackadaisical approach to the theory, since they believed that using celebrities did have no affect the top quality output of the adverts produced, so just why bother with one of these?



3. UNWILLINGNESS To pay for: Most Clients were hesitant to offer the fees forced to hire the celebrities to promote the brands in the advert (that wasn't as expensive when compared with what obtains today). Only some consented for the soliciting and eventual usage of celebrities as an example the now defunct Universal Trust Bank (UTB advert: Chief Zebrudaya and Jegede from the New masquerade TV series fame), Visine eye drops (Regina Askia), Morning fresh (Bimbo Oloyede), Panadol ( Ovuleria, Akpena in the TV number of the New masquerade), New Elephant Blue detergent (Chief Zebrudaya, Samanja) 4.



LOW COMPETITON: Several companies with rivals producing brands inside exactly the same sector existed. From the 80's we basically had two known rival brands of merchandise employed by different spheres for eg Detergents "Omo and Elephant Blue", Soaps "Lux and "Cussons Imperial leather", Sodas "Coke and Pepsi", Cars "Peugeot and Volkswagen ".

Conversely several companies produced brands that went unchallenged for instance Okin biscuits, Peak Milk, Maltina, Robb, Thermocool fridge/freezers. The game now has changed with Companies eagerly parting with money in order that celebrities are effectively accustomed to market their brands through the electronic media (still dominantly TV) based on its large viewership base, and perhaps paper media is additionally used.



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