Although for years studies have shown that older Americans, specifically Boomers and the over 65 set, are more receptive to email marketing. This new study shows that Millenials, those between 18 and 25 years of age, may be a good target, too. ... #This research emphasizes the importance of segmented and targeted marketing campaigns since there#s a clear difference in behavior among age groups,# said Kevin Mabley, SVP of Strategic Services at Epsilon. ...
One way to attract new customers and cultivate relationships with old ones is through Email Marketing. Email marketing is comprised of two dynamic steps. Step one involves information gathering from a prospect or customer. ...
Hosted email marketing services are your best bet for quickly producing newsletters that are both pretty and powerful. There are a whack of great features common to many of these services that will help you: ...
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