Josh Dhaliwal, one of the co-founders of mobileYouth, has an insightful post over on his blog on the mobile marketing strategy being used by Adidas to reach out to youth. Adidas, a German-based retailer of sportswear and is part of...
If you haven#t read Sneaker Wars by Barbara Smit (2008), you might not know the history of -- or even be aware of -- the feud between PUMA and.
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