četvrtak, 19.01.2012.

Fundraising Websites Ought to be Clear In What They Want From Visitors

Today I got an email asking me to click to assist a non-profit win funds to assist feed the hungry. That seemed like a good thing to do, and so i clicked.

However... I was taken to another message, this time around on a web page, saying to click again. OK fine, I'll click again. But then... the following screen explained to click again!

Where shall we be visiting this site? Have I helped them win a tournament, or otherwise? Or should i keep clicking all day long? Or do I have to "like" this primary? Or must i tell a dozen friends first?

I guess I possibly could have spent the following hour there, but had other things to complete, so I left. I hope I helped hungry children, but I'll never know.

Unfortunately, this same scenario plays on websites all over the stratosphere every day.

Small charities in many cases are do-it-yourselfers when it comes to web creation.

Perhaps because small charities don't always have a financial budget to cover specialist, their copy is compiled by any volunteer who did well in High School English class. With no learning the psychology of copywriting and / or fundraising, they create some expensive mistakes.

One of the most harmful is telling concerning the cause, but neglecting to ask for a donation. The creators think that when you read why the reason is so worthy, you'll hurry up and provide. Unfortunately, they do this in newsletters and fundraising letters, too. And sometimes this is an error made on purpose.

After i wrote a fundraising letter for a dog rescue - and one of the members insisted that "the ask" be removed. She thought it was "pushy" in the future right out and request money.

fundraising websites

What she didn't know and didn't wish to hear was this: The strange truth is that a significant amount of individuals won't give if you don't ask. Her insistence cost the group money, I have no doubt.

You absolutely must make it simple to give.

The 2nd mistake isn't telling visitors how you can give. Non-profit sites should include both a prominently displayed on-line donate button, for example Pay Pal, and a mailing address for use by those who choose not to enter financial info on line. They should likewise incorporate a phone number.

Why a phone number? Because some people want to call to ascertain if the group is "real" before they part with their money. And well they ought to. If you think about how many crooks are operating on the web, creating a phone call is really a wise precaution.

The donate button, the address, and also the phone number ought to be displayed on each page from the website, because you don't know what will trigger that giving spirit.

online fundraising websites

Let an outsider check.

If your small non-profit is about to go public with a new website, or even should you already have one, obtain a non-member to go to that website for you. Get someone who doesn't already know what they are likely to find, and who'll look at it objectively.

Ask them to critique it honestly and allow you to know:

Is simple to use to navigate?
Have I persuaded you to wish to give?
Have I asked for that donation?
Have I managed to get easy to give?
Have I managed to get simple to do anything whatsoever else I ask - like click to vote inside a contest?
Does every sentence flow well?
Do I have any typographical errors?
Are there any misspelled or misused words?

Correcting your site errors can lead to more donations - so take time to do it!

- 03:33 -

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