Apple Inc., one of the world's most secretive companies, is finding there's a price in pushing its grievances against rival Samsung Electronics Co. in federal court: disclosure.

In just the first few days of its patent trial this week, Apple has publicly discussed how it created the iPhone and iPad, showed early designs of the devices and described intimate details about its product team.

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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path that if we kept putting great products in front of customers, they would continue to open their wallets. -- Steve Jobs