Africa and Middle East

četvrtak, 20.08.2009.

In Africa Ford's market is traditionally the strongest in South Africa and neighboring countries, and only trucks are sold elsewhere on the continent. Ford in South Africa began by importing kits from Canada to build the facility at Port Elizabeth. Later, Ford sources its models from the UK and Australia, with local versions of Ford Cortina including the XR6, with an engine 3.0 V6, a Cortina 'bakkie "or pick-up, which was exported to Britain. In mid-1980's, Ford merged with a rival company owned by Anglo American, to form the South African Motor Corporation (Samcor).
Following international condemnation of apartheid, Ford withdrew from South Africa in 1988 and sold his stake in Samcor, although a license to use its brand for the company. Samcor began to assemble Mazdas as that influenced him to identify the product, which saw the European rivers, as escorts and Sierra replaced by the Mazda-based Laser and Telstar. Ford bought 45 percent stake in Samcor after the fall of apartheid in 1994, and it later again, in the year a subsidiary of Ford Motor Company of South Africa. Ford now sells a local sedan version of the Fiesta (also built in India and Mexico), as well as Europe and the Mondeo. In the Falcon model from Australia are also sold in South Africa, but was discontinued in 2003.
Ford market presence in the Middle East has traditionally been even smaller, partly because of previous Arab boycotts of companies working with Israel. Ford and Lincoln vehicles are currently on the market in ten countries in the region. [45] Saudi Arabia, Kuwait, and UAE are the largest markets. Ford also established itself in Egypt in 1926, but faces struggle during the 1950's due to the hostile nationalist business environment. [46] Ford dealer in Saudi Arabia announced in February 2003 that it sold 100,000 Ford and Lincoln vehicles since the beginning of sales in November 1986. Half of the Ford / Lincoln vehicles sold in that country were Ford Crown Victorias. [47] In 2004, Ford sold 30,000 units in the region, not far from General Motors''88852 units and Nissan Motors' 75,000 units.

20.08.2009. u 08:15 • 0 Komentara • Print • #

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About Ford Motor Company

četvrtak, 20.08.2009.

Africa and Middle East

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