COSMETICS MERLE NORMAN

Canon AE-1

The Canon AE-1 is a 35 mm single-lens reflex (SLR) film camera for use with interchangeable lenses. It was manufactured by Canon Camera K. K. (today Canon Incorporated) in Japan from April 1976 to 1984. It uses an electronically-controlled, electromagnet horizontal cloth focal plane shutter, with a speed range of 2 to 1/1000 second plus Bulb and flash X-sync of 1/60th second. The camera body is 87 mm tall, 141 mm wide, and 48 mm deep; it weighs 590 g. Most are black with chrome trim, but some are all black.
The AE-1 is a historically significant SLR, though not necessarily because of any major technological firsts (although it was the first microprocessor CPU-equipped SLR). Its notability is based in its sales. Backed by a major advertising campaign, the AE-1 sold five million units, an unprecedented success in the SLR market.
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The AE-1 has a Canon FD breech-lock lens mount and accepts any FD or New FD (FDn) lens. It is not compatible with Canon's later Canon EF lens mount, though adapters made by independent manufacturers can be found. Original FD lenses, introduced in 1971, did not rotate in the mounting process; instead, a locking ring at the base was turned to attach the lens. This was often criticised as being slower and more awkward than the bayonet mounts of competing cameras.[citation needed] The counter argument, though, was that as the lens/body mating surfaces did not rotate, there was no wear that could affect the critical distance from lens to film plane. In 1976, in addition to the AE-1, Canon also introduced the New FD series of lenses that rotate the whole lens barrel to lock. During the late 1970s, there were approximately 40 Canon FD lenses available for purchase. They ranged from a Fisheye FD 15 mm f/2.8 SSC to a FD 800 mm f/5.6 SSC.
Accessories for the AE-1 included the Canon Winder A (motorized single frame film advance up to 2 frames per second), the Canon Databack A (sequential numbering or date stamping on the film), and the Canon Speedlight 155A (guide number 56/17 (feet/meters) at ASA 100) and Canon Speedlight 177A (guide number 83/25 (feet/meters) at ASA 100) electronic flashes.
The AE-1 was a battery powered (one 4LR44 or PX-28) microprocessor-controlled manual focus SLR. It supported either manual exposure control or shutter priority auto exposure. The exposure control system consisted of a needle pointing along a vertical f-stop scale on the right side of the viewfinder to indicate the readings of the built-in light meter (center-weighted with a silicon photocell). The viewfinder used by the AE-1 was Canon’s standard split image rangefinder with microprism collar focusing aids.
The Canon AE-1 is a 35 mm single-lens reflex (SLR) film camera for use with interchangeable lenses. It was manufactured by Canon Camera K. K. (today Canon Incorporated) in Japan from April 1976 to 1984. It uses an electronically-controlled, electromagnet horizontal cloth focal plane shutter, with a speed range of 2 to 1/1000 second plus Bulb and flash X-sync of 1/60th second. The camera body is 87 mm tall, 141 mm wide, and 48 mm deep; it weighs 590 g. Most are black with chrome trim, but some are all black.
The AE-1 is a historically significant SLR, though not necessarily because of any major technological firsts (although it was the first microprocessor CPU-equipped SLR). Its notability is based in its sales. Backed by a major advertising campaign, the AE-1 sold five million units, an unprecedented success in the SLR market.
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Design history



Canon AE-1 detail
The AE-1 was the first in what became a complete overhaul of Canon's line of SLRs. The 70s and 80s were an era of intense competition between the major Japanese SLR brands: Canon, Nikon, Minolta, Pentax and Olympus. Between 1975 to 1985, there was a dramatic departure from heavy all-metal manual mechanical camera bodies to much more compact bodies with integrated circuit (IC) electronic automation. In addition, due to rapid advances in electronics, the brands leap-frogged each other with successively more automated models.
Although Canon Camera K. K. had been making quality 35 mm cameras for decades, it had always been overshadowed by their rival Nippon Kokagu K. K. and their Nikon cameras. While Canons easily led in the amateur compact fixed-lens RF market (where Nikons did not compete), Canon SLRs had far less cachet than Nikon SLRs. Nikon, with its solid reputation for quality of material and worksmanship, held a stranglehold on the prestigious professional SLR market that competitors could not break.
The AE-1 was the vanguard of the landmark Canon amateur level A-series SLRs and led Canon’s charge into the emerging electronically controlled SLR market. The other members of the A-series were the AT-1 (released 1977), A-1 (1978), AV-1 (1979), AE-1 Program (1981) and AL-1 (1982). They all used the same compact aluminum alloy chassis, but with different feature levels and outer cosmetic plastic panels.

Cool Hunting

Carol Morgan

Throughout this course you will be immersed in London life and all that makes the city a cool and vibrant place to be. You will see London as a source of inspiration, exploring the culture that will be significant in global trends, making informed artistic choices and researching current and future markets. You can ask yourself questions about where the next generation of artists and designers are generating their ideas, how places once cool are now out of date and where the in-crowd are hanging out. The places you will visit will include art, culture, architecture, history, landscape, food, shopping and music. You will visit relevant exhibitions and museums, and discover places that will not be found in the guidebook. You will experience London from a multi-disciplined design perspective, so if you are interested in trends, both past and future, and wish to develop your research skills then this course will be ideal. The objective of the course is to experience London with a like-minded group and to gain confidence in expressing and experimenting with your ideas. The course is therefore aimed at those who have a natural curiosity, like travel and have an interest in design and fashion.

Carol Morgan is a global trend tracker, identifying what effects design and fashion around the world. She is founding partner in a design and manufacturing company, a brand consultant working with Japanese clients and an experienced marketeer in the cosmetics and beauty industries. She is an Associate Lecturer on BA Fashion: Communication and Promotion at Central Saint Martins as well as a designer of textiles, lifestyle products and accessories.

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