RETURN ON MARKETING INVESTMENT - RETURN ON
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Return On Marketing Investment
- The ratio measure of profit (return) to marketing investments (advertising and promotion expenses) used to produce that profit achieved by a firm through its basic operations. ROMI is an indicator of marketing management's general effectiveness and efficiency. Learn More
- the calculation of the financial return for all marketing expenditures.
- Return on Marketing Investment (ROMI) and Marketing ROI are defined as the optimization of marketing spend for the short and long term in support of the brand strategy by building a market model using valid, objective marketing metrics.
Public Relations
Karla Jo Helms - Public Relations
Well, public relations is really a way to take an idea that you have, or a vision that you have, and make people start thinking the way that you want them to think about it, or change their minds if they are not already thinking that way, so that when you deliver your marketing materials, people already have an idea that you have planted in their minds and that they are more receptive to respond to your marketing. So, the whole purpose of business PR is to make sure that you get a better return on investment for your marketing dollars.
Jamie Sene
PR and marketing go hand-in-hand. As a general rule typically PR proceeds marketing, but you can do it after marketing or before marketing. If you have already been marketing a lot and you haven’t been doing PR, your message has been out there a lot, but yet there are a lot of people you haven’t gotten as clients, so what you do is, you use a PR campaign to lend credibility to what you are doing. They may have seen your ads many, many times before, and never called you. All right. So, now they see you in a format that isn’t selling necessarily, but is touting how good you are, what you’ve done, your good works and now you have credibility and now maybe they will contact you. If you lay the groundwork before marketing and do PR, when you place your ads, you are credible suddenly. It separates the professional marketer; PR actually separates the professional marketer from the amateur. I know one banker in particularly, he had a certain clientele and he wanted to drive a new clientele into his market and he had been doing traditional ads and so forth. Through a very smart PR campaign, he got an interview on Fox News. All right, that interview suddenly lent so much credibility to this person, he actually started getting new clients, big time clients with money, contacting him because they saw him on Fox News. That is not advertising you can pay for, that is PR
Trellis Wine Consulting, LLC Logo
Trellis Wine Consulting, LLC is a full service marketing and management strategy firm for wine businesses. We deliver exceptional value to our clients by providing a unique blend of breadth of services and depth of expertise that supports efficient and effective growth and enhanced profitability.
Our services include branding, public and media relations, website design and e-marketing, sales strategy and business planning. Ten years of experience guiding over 40 brands ranging from small, family owned wineries to large international corporations means that we know what works and well understand the need for return on marketing investment.
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