PARAMOUNT COAST HOTEL. COAST HOTEL
PARAMOUNT COAST HOTEL. MOTEL FORT LAUDERDALE
Paramount Coast Hotel
art deco tile detail, I. Magnin & Co. Building, Oakland, CA
I. Magnin & Co.was one of America's most outstanding and prestigious business institutions.
I. Magnin's magnificent emporiums were designed by some of the country's most accomplished architects. The Magnin family and their architects catered to their customer's desires and provided exquisite surroundings in which to shop. The Magnin stores were the most sophisticated in the country, displaying the finest in original art and fixtures.
These opulent showplaces were built at the pinnacle of the Art Deco and Modernist design movements by the same designers responsible for the Ambassador Hotel in Los Angeles and the Paramount Theater in Oakland.
The saga of this family-operated company spans over 120 years. From a humble beginning in San Francisco, the store expanded over the decades stretching along the entire West Coast.
The store sped ahead of its competition by signing exclusive deals with design talent, providing unsurpassed customer service and displaying the very best in fashion. Interviews with long-time store patrons and employees rekindle the memories that made I. Magnin a special place.
From the 1900's on through the height of Hollywood's golden motion picture era, I. Magnin attracted the most glamourous actresses of the day. Bette Davis, Esther Williams, Greta Garbo, Greer Garson and the Andrews Sisters among others would commonly be seen browsing in the store's salons or entering a private fitting room.
From Mary Ann Magnin's hand sewn baby layettes and bridal gowns to fine European coutourier designs, I. Magnin always offered quality. And as such the store was the first to obtain and procure exclusives for their customers. The store was the leader in the western United States in introducing or promoting such outstanding creative design talent as Christian Dior, Jacques Fath, Pierre Balmain as well as domestic designers including Norman Norell, and Cecil Chapman.
Marine Parade Road
View from the 22nd Floor of the Condo Cote d'Azur
on the left: the Condo "The Seaview", on the right: Paramount Hotel
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