A signature file IS important - honest!
This tip is VERY basic, yet I'm continual y surprised how many apparently
experienced marketers don't use it ALL the time.
Add a signature file to the bottom of EVERY email you send – to anyone.
Here's why:
I receive a lot of email, and I get so frustrated when I receive cryptic emails
from people I half-know saying things like...
"Did you find time to have a look at the ebook?"
John.
I have to stop and think, "Who's John? What was his book about?"
Where did I file his ebook when I downloaded it? Into a file based on his
SURNAME, not "John".
Adding a signature file to every email...
1. Reminds people of the name of your website. It helps make your site
memorable.
2. Gives people a link they can click on, makes it easy for them, and
increases your chances of getting visitors.
3. Can temp extra visitors, especially if you give them a reason for
visiting, such as a new article or a free report.
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